AI Nurture - NFS Hospitality

Unlock Your Potential With Features That Set Us Apart

NFS Hospitality's Advanced Segmentation uses artificial intelligence to consider multiple guest factors simultaneously, such as total visits, average check size, frequency of visits, and the likelihood of guest lapsing.

The system categorises guests into 12 detailed segments, which are recalculated weekly to reflect the most current guest behaviours, ensuring that marketing efforts are always targeted and timely.

Utilises 20 years of accumulated data from restaurant and convenience store segments to train the proprietary AI algorithm, enabling a more refined understanding of guest patterns.

Enables the creation of custom marketing strategies tailored to specific guest segments, enhancing the relevancy and effectiveness of campaigns.

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Access True Return on Investment With Our Solutions

Guest Engagement

Marketing Efficiency

Customer Retention

Marketing Campaigns

Foster Loyalty

Guest Engagement

By tailoring marketing messages based on relevant guest data, NFS Hospitality helps increase the likelihood of engagement, particularly among segments more likely to respond to specific offers.

Instead of just blasting guests with communications screaming about the Smash Club program, we leveraged the Paytronix platform to tailor communications to what guests enjoy. This resulted in a 16% uplift in visits and a 20% lift in spend.

Lexi Ryan

Loyalty Manager, Smashburger

Marketing Efficiency

With AI-driven segmentation, marketing efforts can be directed more efficiently, targeting guests with the highest propensity to engage, thereby optimising marketing spend.

Lexi Ryan

Loyalty Manager, Smashburger

Customer Retention

Detailed segmentation and regular updates enable businesses to identify at-risk customers and deploy targeted retention strategies, reducing churn rates.

Lexi Ryan

Loyalty Manager, Smashburger

Marketing Campaigns

By focusing on the most effective segments for each campaign, businesses can achieve a higher return on investment, with campaigns that resonate more with the intended audience.

Lexi Ryan

Loyalty Manager, Smashburger

Foster Loyalty

Tailored marketing and rewards aimed at different guest segments, such as potential loyalists and new members, encourage deeper engagement and loyalty to the brand.

Lexi Ryan

Loyalty Manager, Smashburger

Check Out Our Other Solutions

Loyalty Programs

Marketing Campaigns

Gift Card Integration

Frequently Asked Questions

NFS Hospitality’s CRM tools reach guests through their preferred channels, use dynamic filters for targeted campaigns, and track real-time ROI. This streamlines marketing efforts, helps understand customer preferences, and delivers personalised messages, improving engagement and driving revenue growth.

Tailored loyalty programmes create custom incentives, offer personalised promotions, and engage guests across multiple touchpoints. Utilising data insights to measure KPIs and uncover opportunities drives repeat visits, higher spending, and enhanced customer experiences, ensuring sustained revenue growth.

Comprehensive gift card programmes integrate seamlessly with your ePOS, offer customisable physical cards, and manage retail support. This attracts new customers, increases revenue, and enhances brand loyalty with flexible pricing and dedicated support, ensuring a consistent and engaging customer experience.

Advanced marketing campaign tools automate processes, create personalised campaigns quickly, and analyse performance in real-time. Engaging guests across multiple channels, fine-tuning strategies with AI-driven segmentation, and tracking results effectively drive customer engagement and increase sales.

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