How well do you really know your customers?
I am sure you know when you’re regulars pop in, who always orders that dish that no one else does, but how much do you really know about your customers, when they spend, how they spend and how they interact with your brand?
In the highly competitive restaurant industry, understanding your customers is paramount to success. Deep segmentation, a strategy that involves categorising customers into specific groups based on various factors, can provide valuable insights for restaurant owners.
By implementing deep segmentation techniques, restaurant owners can gain a deeper understanding of their customers’ preferences, behaviours, and needs.
In this blog post, we will explore how restaurant owners can utilise deep segmentation to truly get to know their customers and enhance their overall dining experience.
Collecting and Analysing Customer Data
The first step in utilising deep segmentation is to collect and analyse customer data. Restaurants can start by implementing a customer relationship management (CRM) system or loyalty program to capture valuable information such as dining preferences, frequency of visits, and order history. By gathering this data, restaurant owners can gain insights into customer behaviour patterns, identify trends, and discover unique preferences across different customer segments. This information serves as the foundation for effective deep segmentation and helps tailor experiences to specific groups.
Demographic and Psychographic Segmentation
Demographic and psychographic segmentation are two key components of deep segmentation for restaurant owners. Demographic segmentation involves categorising customers based on characteristics such as age, gender, income level, and location. Psychographic segmentation focuses on understanding customers’ motivations, lifestyle choices, and preferences. By analysing these aspects, restaurant owners can develop targeted marketing campaigns, create menu items that cater to specific dietary preferences or cultural tastes, and offer promotions that align with customers’ interests. This level of personalisation enhances customer satisfaction and builds stronger connections with patrons.
Behaviour-Based Segmentation
Another vital aspect of deep segmentation for restaurant owners is behaviour-based segmentation. This approach involves analysing customers’ dining behaviours, including visit frequency, average spending, preferred dining times, and menu preferences. By understanding these behaviours, restaurants can tailor marketing efforts, loyalty programs, and promotional offers. For instance, if a segment of customers tends to dine during lunchtime, restaurants can create lunch specials or discounts specifically for that group. Behaviour-based segmentation also helps identify customer preferences for specific cuisines or ingredients, enabling restaurants to curate their menus accordingly.
Personalised Marketing and Engagement
Deep segmentation empowers restaurant owners to create personalised marketing and engagement strategies. By understanding customer preferences and behaviours, restaurants can target specific customer segments with personalised promotions, offers, and recommendations. This level of customisation makes customers feel valued and appreciated, ultimately enhancing their overall dining experience. Moreover, personalised engagement through channels like email marketing, social media, or loyalty programs allows restaurants to maintain regular communication with customers, keeping them informed about special events, new menu items, or exclusive promotions.
Continuous Feedback and Iteration
Deep segmentation is an iterative process that requires ongoing analysis and refinement. Restaurants should encourage customer feedback through surveys, online reviews, or feedback cards to gain insights into their dining experience. This feedback provides valuable information that can be used to refine deep segmentation strategies and improve the overall customer experience. By listening to customer input and continuously adapting offerings based on their preferences, restaurant owners can foster a sense of loyalty and ensure customers feel heard and appreciated.
Deep segmentation offers restaurant owners a powerful tool to truly get to know their customers. By collecting and analysing customer data, implementing demographic, psychographic, and behaviour-based segmentation, and personalising marketing and engagement strategies, restaurants can create tailored dining experiences that meet the unique needs of their customers, ultimately fostering loyalty and long-term success in the competitive restaurant industry.
Creating Raving fans through loyalty podcast
Recently Charles Grey, CRO from Paytronix, sat down to discuss his thoughts on loyalty & creating raving fans in the hospitality industry with our partners podcast, Tech on Toast
Further resources:
11 messages you should use to get the best customer engagement
The 4 signs it’s time to revamp your loyalty programme:
In today’s digital age, online ordering has become increasingly popular among consumers. As businesses strive to provide a seamless and personalised experience, artificial intelligence (AI) has emerged as a valuable tool. By leveraging AI algorithms, businesses can enhance the upselling process and offer better personalised recommendations to their customers. Let’s explore how AI is transforming the online ordering landscape.
Understanding Customer Preferences
AI algorithms analyse various data points, including customer purchase history, browsing behaviour, demographics, and preferences. By creating detailed customer profiles, businesses gain valuable insights into individual preferences and habits. This understanding forms the foundation for delivering personalised upsell suggestions.
AI-Powered Recommendations
Recommendation systems powered by AI utilise customer profiles to generate personalised upsell recommendations. These systems employ machine learning techniques such as collaborative filtering, content-based filtering, or hybrid approaches. By considering factors like previous purchases, customer preferences, and item popularity, these algorithms can suggest products or services that are most likely to resonate with each customer.
Real-Time Analysis for Immediate Upsells
AI algorithms enable real-time analysis of customer behaviour during the online ordering process. By analysing data such as items added to the cart, searches, and past purchases, AI systems can provide immediate and relevant upsell recommendations. For instance, if a customer is ordering a pizza, the AI system may suggest adding garlic bread or a soda based on their current session.
Levraging Predicitve Analytics
AI utilises predictive analytics to anticipate customer needs and preferences. By analysing patterns and historical data, algorithms identify common purchase combinations or recommend complementary items that other customers with similar profiles have frequently chosen. This data-driven approach increases the likelihood of upsells being relevant and appealing to customers.
Harnessing Natural Language Processing
AI leverages natural language processing (NLP) techniques to extract insights from customer feedback, reviews, and comments. By analysing this textual data, businesses can gain valuable information about specific customer preferences. This enables AI algorithms to make more accurate and tailored upsell recommendations, catering to individual tastes and preferences.
A/B Testing and Optimisation
AI facilitates A/B testing, allowing businesses to evaluate different upsell strategies and analyse outcomes. By continuously optimising the recommendation algorithms based on customer feedback and behaviour, AI systems improve the relevance and effectiveness of upsell suggestions over time. This iterative process ensures that the upselling strategy evolves and aligns with customer preferences.
Are you using Ai to drive your upselling?
Artificial intelligence is revolutionising the way businesses approach online ordering, loyalty and upselling. By harnessing AI algorithms, businesses can create a personalised and engaging experience for their customers.
The ability to understand individual preferences, offer real-time recommendations, and leverage predictive analytics empowers businesses to increase customer satisfaction, boost average order values, and drive revenue growth. As the online ordering landscape continues to evolve, integrating AI into the upselling process will become increasingly vital for businesses seeking to stay ahead. By embracing AI-powered recommendation systems, businesses can deliver tailored upsell suggestions that enhance the overall customer experience.
The combination of AI’s data analysis capabilities, real-time insights, and optimisation techniques allows for continuous improvement and customer-centric upselling strategies.
Further resources:
11 messages you should use to get the best customer engagement
The 4 signs it’s time to revamp your loyalty programme:
Loyalty programmes make sense in so many ways for your restaurant – but because your business is highly individual, when it comes to choosing a programme, it’s never one size fits all.
3 benefits of restaurant loyalty programmes
- They deliver financial returns by encouraging guests to make return visits and spend more
- They capture customer data that helps you target marketing and offers better
- Customer engagement increases because your guests feel you know and care about them.
A huge range of loyalty programmes is available, and it can be tricky to choose. So keep these factors in mind when making a decision regarding loyalty program management:
• Which programme will sit well with your clientele and compel them?
• What’s the best programme to align with the concept of your restaurant, and the brand you have built?
• Which programme will be practical for your staff to implement?
• Which one will help you achieve the financial goals you have for your business?
Your loyalty programme should work hand in hand with your restaurant epos system, so good integration is a key factor. The restaurant management system combined with great customer engagement helps you provide the excellent customer experience that brings guests back again and again.
So where do you start? Download our new guide and discover:
• What types of loyalty programmes are available
• How ‘layered’ loyalty programmes could help you
• How to create your own loyalty programme – a 5-step guide
Fill in the scorecard – and discover which type of loyalty programme is best for you
In our new guide, you can take the first steps to engaging better with your customers – fill in a scorecard using programme descriptions and evaluation criteria to start building your own customised loyalty programme.
Or you can use our programme evaluation scorecard to rate loyalty programmes and find the best fit with your restaurants.
Check out the guide today – it’s the easy way to begin your journey to better customer engagement and financial returns.
Further resources:
11 messages you should use to get the best customer engagement
The 4 signs it’s time to revamp your loyalty programme:
A key aspect of designing and managing your loyalty programme is setting its reward values – determining how much to give back to your loyal customers in recognition of their valuable behaviours.
This takes careful consideration. Giving too little does not motivate them to change their behaviours, but giving too much might chip away at your profits.
So how generous should you be?
Many customers ask is there’s an ideal setting for a loyalty programme rewards structure. You want guests to be happy with the benefits, visit more often and stay with the programme – but you don’t want to affect the programme’s return by seeing costs rise too much.
Your loyalty programme works hand in hand with your restaurant epos system to help you offer the best in customer service and engagement. By understanding – and enhancing – a guest’s behaviours, you can create the kind of experience they will cherish while building your revenues and reputation.
In our new guide, compiled with information from our world-leading customer experience partners Paytronix, we reveal how to map out the profitable reward zone for your business.
We’ll help you understand these 5 important reward elements:
- How guests value the rewards you offer, and why this matters
- The relationships between reward level and visits, spend and membership
- How this affects the programme’s profitability
- Where you should set your reward structure, given your variable food and labour costs
- How to use loyalty programme optimisation curves to your restaurant’s benefit
Conclusion – reward levels that make sense
Setting rewards? It’s not an exact science. But understanding the many factors that impact your programme’s return will help you set reward levels that make sense.
It’s important to understand the range of optimisation that is available to you. Once you know that, you can set your core programme reward at a level that allows you to enrich it from time to time, maintaining a high level of member involvement and engagement.
Discover how to optimise your loyalty programme return to benefit you and your customers. Download the free guide now.
Further resources:
11 messages you should use to get the best customer engagement
The 4 signs it’s time to revamp your loyalty programme:
When you use loyalty data to create targeted promotions, it gives your restaurant the power to drive guest visits at specific times, increase spending, and boost the number of people joining the programme.
But are you using the right promotions at the right time?
Our new guide, compiled with information from NFS’ world-leading customer engagement partner Paytronix, reveals how to work out the returns you are likely to get from different loyalty promotions.
They include:
• Birthday benefits
• Double points
• Win-back campaigns
• Instant win
• Visit challenges
• Limited time offers and menu promotions
And from double points to instant wins and everything in between, the metrics will show you whether your promotions could work harder to bring benefits to your business.
In our guide to getting real results for loyalty programmes, you’ll discover:
• What promotions are best for different marketing challenges
• Which promotions offers are most likely to be redeemed
• Which produce the best results in spending uplift
• How to work out ‘net of reward’ – and why that’s important
Your loyalty programme will work hand in hand with your restaurant epos system to strengthen customer engagement because the data they capture gives you an insight into their behaviours. It all adds up to better customer service and that personal touch most guest value.
5 key tips for bolstering promotion results
Follow these tips to give your promotions the greatest chance of success:
- Plan ahead – put them on your marketing calendar
- Create guest segments – bear in mind the behaviour you want your promotion to affect and group customers together
- Develop relevant offers and messages – that will suit the segments
- Schedule messages – so they drop at the best time to gain attention
- Use the right channel – could be email, website, SMS, social media.
Get the free guide – it’s packed with tips and useful information
Further resources:
11 messages you should use to get the best customer engagement
The 4 signs it’s time to revamp your loyalty programme:
Creating a good marketing strategy is essential for making your restaurant stand out from the rest – and when you send your guests the right message at the right time, it genuinely resonates.
When seeking to influence your loyalty programme members to visit your restaurant and spend more, you need to keep three things in mind when preparing your messaging:
- Format
- Relevance
- Timeliness.
Format
By using the correct approach to convey your information, you’ll maximise the impact of your message. These can include email, SMS and push messaging, and geofencing.
Relevance
You need to be sure your messaging is appropriate to your customer. For instance, vegans won’t want your latest steak deal and might even be offended to receive the offer.
This is where your knowledge of your customers, gained through your integrated customer engagement and restaurant management systems, can be of invaluable help.
Timeliness
Who wants a birthday offer when it’s not their birthday? Again, the data you capture and analyse with your systems makes sure you get it right and maximise uptake of your offer.
So what kind of messages should you be sending out – and which formats are best for which of them?
With our customer experience and engagement partners Paytronix, we’ve compiled a guide to the 11 best messages for successful engagement.
The welcome message
A great chance to give your guests info about the benefits of joining your great customer loyalty programme.
Registration reward reminder
How to get the timing right so you get the maximum uptake.
Bounce back
Guests get really loyal at around their 4th visit, so you need to keep new members on track.
Notification of expiring registration reward
how to make sure they don’t miss out, and build continuing engagement.
Post visit thank-you
Really builds the relationship after you visit, and you can add a survey to gather feedback.
Reward notification
Your members love to see their visits have earned them a reward.
Retargeted reward notification
Reminds guests about an available award when they are near a suitable location.
Almost there
Motivate guests to increase visits and earn that reward.
Reward expiration reminder
A well-timed reminder can prompt a visit to one of your locations.
We miss you
This can bring lapsed customers back, if you it in the right way at the right time.
Happy birthday
Not all birthday offers are the same; they should be flexible, and offer the best rewards to the most loyal customers.
Discover more – download our easy-to-use free guide and find out the best way to use each of these key messages to reach your customers.
Further resources: 4 signs that show it’s time to revamp your restaurant loyalty programme
You love your best customers, and you hope they love you back. But what are the signs that the most loyal diners are starting to fall out of love with you?
Most successful restaurants have a well-designed loyalty programme is essential for any brand’s engagement strategy. But it’s true that any programme can get a little tired from time to time – and revamping your loyalty programme with the latest best practices shows your commitment to customers and can result in increased visits, spend and retention.
So how do you know it’s time to revamp your loyalty programme? Here are the 4 signs:
- Your hit-rate for enrolment is dropping
- Discounts are being over-used.
- You’re not offering more than discounts
- Your scheme is conflicting with your corporate objectives
1. Your hit-rate for enrolment is dropping
Does this sound familiar? You’re just not enrolling as many loyalty members as you once did, and the share of transactions are dropping it may indicate that members are no longer motivated to visit. low enrolment could mean new customers aren’t interested, or promotion efforts have decreased. Your programme should aim for a minimum of 15% penetration.
2. Discounts are being over-used.
Generic one-size-fits-all marketing campaigns are no longer effective. Customers want personalised rewards that show a brand understands their needs. Over using discounts can also hurt your bottom line and damage customer relations. Segmenting your audience is key to delivering relevant rewards and maximising revenue.
3. You’re not offering more than discounts.
Your loyalty programme should provide a compelling return on investment and enable targeted promotions to drive sales and solidify your brand identity. If it’s not doing so, it may need to be revised.
4. Your scheme is conflicting with your corporate objectives
.As products, concepts, and priorities change, it’s vital that your loyalty programme aligns with corporate goals. If your programme isn’t rewarding the behaviour you’re trying to encourage, it may require modifications.
If you notice these symptoms, you need to review your programme design to make sure it’s fit for purpose and can do the job you want it to do.
The ideal situation is to combine your epos software system with a customer experience platform to enable a deeper knowledge about your guests and their behaviours. This enables your restaurant to encourage them to join your community and reward them for loyalty, and helps you enhance a customer’s lifetime value.
Using restaurant technology to encourage loyalty
With the latest restaurant epos software and a customer experience platform at your fingertips, you can combine data and marketing automation to provide the satisfying personalised journey for your guests that drives up repeat business and ambassadorship.
It means you can tailor your digital marketing to the customer’s behaviour and spend, and omnichannel marketing campaigns that will reach them effectively can be devised and implemented quickly.
Combining the power of epos and customer experience is powerful, and makes loyalty an enticing prospect for customers, giving them more ways to enrol with more promotion types. Many restaurants who do this say their guest participation is an impressive 50 – 70%.
In addition, your restaurant epos software will be hard at work enhancing your customer service with tableside ordering and payment, kitchen automation integration and better stock and labour control. It all adds up to a superb customer experience – and makes sure they love you back.
Further reading: How to capture your hospitality customers with AI before they even lapse
Discover more about how loyalty and customer experience boosts your business:
Customer segmentation has been with us for a while – but this crucial marketing tool for hospitality businesses has been given a huge boost by the arrival of AI.
It’s a well-aired fact that marketing campaigns are at their most effective when they actually mean something to the customer. For example, it’s no good pushing cheesy chips to a vegan.
So you segment your customer base.
It’s absolutely vital that you need to know about the behaviour and preferences of the people you are trying to market to. Historically, though, segmentation tools only looked at a single factor, such as their visit frequency, average spend, or items they often order.
That’s fine, and far better than sending out scattershot email offers, but it gives restaurateurs a one-dimensional view of clients. In addition, it provides next to no insight into the areas where your segments might overlap.
But with AI added to the mix…
Artificial intelligence is creating a step change in the way hospitality businesses segment their clientele and engage with them.
It does this by taking multiple factors into account simultaneously to provide a full picture of what customers need and want from you. It means you can respond accordingly and reward customers to build that relationship and loyalty.
NFS Technology, providers of the leading restaurant epos system Aloha, has recently partnered with top customer experience platform Paytronix to put advanced segmentation with AI at their clients’ disposal.
Catch them when you can
Chris Cartmell, NFS chief commercial officer for restaurant technology, says: “The algorithm used in this AI-supported segmentation has been trained using 20 years’ worth of data.”
When drawing up its segments – 12 recalculated every week – the AI looks four factors for each guest:
Number of visits
Average check size
Average days between visits
Likelihood of lapsing
“Assessing how likely they are to lapse gives you the opportunity to catch them before they go – the other factors mean you can re-engage by reaching out with appropriate offers that you know will appeal to them,” said Chris.
The segmentation, integrated with the restaurant epos system, creates hyper-specific segments from the data captured, and provides tips on how to target them. For example, customers who are ‘High Risk” or “Sleeping Valued Members” can be drawn back with a rich reward, while new members can be coaxed into joining loyalty schemes with a nurturing campaign.
Discover top tips for customer engagement
Is segmentation really worth it?
“Absolutely it is,” said Chris. “Just look at these statistics on the power of great customer engagement:
• 18-30% – increase in spend and visits that can be attributed to loyalty programmes
• 6% – the average difference between loyalty and non-loyalty checks
• 5-17% – percentage of revenue driven by the most loyal 2-17% of customers.
Discover more about integrating your AI and restaurant epos system
“AI provides fantastic insight to encourage loyalty. When it’s combined with a leading restaurant epos system such as Aloha that creates unsurpassed customer experiences, it’s a powerful toolkit for restaurateurs seeking to grow guest relationships and revenues,” said Chris.
“It’s now time to take an in-depth look at how your restaurant incentivises its most valuable customers – and turn the latest arrivals into loyal diners who will return again and again. Integrating AI and epos make that happen.”
Discover more about customer engagement: Download the Paytronix Loyalty Report 2022
Using a tablet-based restaurant management system is an increasingly popular option for restaurateurs.
Let’s take a look at some of the advantages of going mobile.
A great customer experience
– Orders can be taken and entered directly into the device. Unlike the paper pads of old there is no room for error. Thanks to integration with kitchen delivery systems orders can be processed in seconds.
The wait staff never need to leave the floor. They can therefore serve more tables at once. Ultimately, this means that wait times are significantly shorter, orders are accurately taken and you have will achieve greater customer satisfaction.
Affordability
– there is no denying that restaurant POS software can be a significant investment. As mobile restaurant management systems typically use low-cost tablet hardware and cloud-based software on a rental basis they are an attractive and affordable option. With a fully integrated payment solution, fees are minimal.
Mobile restaurant management systems represent the best value for money as all you need is an iPad, a cash drawer, a receipt printer and a payment terminal.
Generate more revenue
– once you have and effective restaurant management system in place you can begin to take advantage of many additional revenue opportunities:
- Offering gift cards
- Email marketing
- Loyalty schemes
Modern mobile restaurant management systems enable you to reach your customers in a personalised and effective manner. Advanced analytics enable restaurateurs to gauge immediately how their loyalty and marketing campaigns are performing.
Saves valuable space
– unlike the bulky terminals of the past, tablets have an elegant and space saving footprint. In addition, being mobile means that you can take the terminal to the table side for payments and for taking orders.
The space saved can be used for more tables and, therefore, more customers. More customers equals more revenue.
Reliable
– mobile restaurant management systems are designed to be reliable. They are designed to work even on those rare occasions that you don’t have a Wi-Fi signal. You can still continue to take orders and process payments even without wireless connectivity.
Designed for growth
– of course you want more than reliability. You want to be able to have a solution that will grow with your business.
Based on an affordable monthly subscription basis once you are ready to expand you simply purchase more licences. The solution can be scaled up as and when you require in minutes.
Easy to maintain
– there is minimal software installation and support from a 24/7 manned helpdesk ensures that your questions are answered immediately.
As a mobile restaurant management solution is cloud-based you can rest assured that any new features will be automatically added so you can always keep one step ahead.
Time saving
– the new breed of restaurant management systems is designed with efficiency in mind. Time consuming tasks, such as changing menus, can be done in a few minutes.
You can run your business from anywhere. Log in to your mobile device at home and you can see immediately how your business is performing. All KPIs at a local or estate level are there at the touch of a button:
- Inventory
- Food costs
- Sales
- Payroll
And much more.
Control in the power of your hand
– the best mobile solutions offer managers a handy and dynamic command centre. Managers can flexibly assign roles to staff and even send company-wide and individualised messaging – straight from the device.
What NFS offers – at a glance
We offer a fully-integrated restaurant management system including:
- Order processing
- Inventory
- PCI Compliant Payment Solutions
- Kitchen automation
- Online delivery
- Pay at table
- Advanced analytics
And much more! All backed by our friendly and knowledgeable 24/7 helpdesk.
Act Now
At first glance, mobile restaurant management systems offer a sleek, affordable and easy to use platform for staff to take orders.
Under the hood, though, they represent an affordable fully-featured and integrated platform which can manage your business now and in the future.
From guest experience to analytics to payment processing to sales and marketing – they really represent a great investment for your operation.
Many restaurateurs are using legacy restaurant EPOS software systems designed for yesterday’s guest experience.
For operators looking to grow their operation now is a good time to reconsider your restaurant technology.
Let’s look at some of the ways that cloud technology can improve your operation, drive growth and offer a great guest experience.
Getting ahead of the competition
A key advantage of cloud-based restaurant EPOS software is that is constantly being enhanced. Progressive providers roll out new features – for free – on a monthly basis. With no software to install those enhancements are instantly available.
These more forward-thinking restaurant EPOS software providers are offering a tightly integrated all-in-one solution that includes all the tools an ambitious restaurateur needs to create a great guest experience, process mobile payments, improve kitchen performance, manage labour and increase loyalty.
Built to scale fast and cost effectively
Speaking of ambition, a cloud-based solution is the way to go for scalability. No need to install new software on each device – simply purchase more licences, sign in online and you are good to go. With no complex hardware to maintain it is more cost-effective too.
Using a cloud-based solution you can easily manage loyalty and marketing for your whole estate. Making changes becomes a breeze – for example all your sites’ menus can be updated in seconds – a process that would take hours if done manually.
Real-time Reporting
With a cloud-based reporting solution you gain visibility of your business across multiple sites in one place. Consolidate and compare data wherever you are.
Key sales and labour information is available at your fingertips in graphical dashboards and as it’s in the cloud it’s real-time accurate data too.
You can go beyond analysing data – you can quickly act upon it too. Managers can set alerts so they are always up to speed on critical KPIs. For example, armed with real-time data on guest numbers they can proactively gauge whether they have enough staff for the optimum guest experience.
Enhanced Security and Data
As we have seen with high profile incidences such as the Marriott data breach, hospitality data is a gold mine for hackers.
Holding sensitive unencrypted client data such as credit card details on physical back-office servers is an easy target for hackers to exploit.
Cloud technology is more secure as the data is already encrypted and is held offsite at secure data centres.
Eliminating on-premise data points ensures that there are no points of weakness – all your transactional and client data is captured in one place in streamlined and secure process.
Armed with this accurate and clean data you can supercharge your marketing and loyalty programmes with a far higher response rate.
Enhanced guest experience
With the new breed of cloud systems, you can easily provide an efficient and fast service and with seamless integration between the restaurant EPOS software and kitchen delivery system orders are processed in seconds.
For today’s customers, cloud-based solutions simplify the process of processing mobile and contactless payments and are ideal for new customer requirements such as QR-based menus and paperless receipts.
Conclusion
Cloud-based restaurant EPOS software solutions offers many benefits ranging from low cost scalability to reduced IT footprint to better data security.
Thanks to their real-time data processing they are ideal for making informed and dynamic management decisions. They are also ideal for providing a great digitally driven experience for today’s guests who value speed and efficiency.
There is no time like the present to evaluate how cloud-based solutions offer the best possible return on your investment and will give you a competitive edge that today’s restaurateur needs.
